Nail Salon of the Year
Who can enter?
Any salon in the UK that advertises itself as doing mainly nail services and consistently performs more nail treatments than any other service
What do the judges want to see?
- A well-designed salon that makes customers and staff feel welcome and special
- Excellent treatment menu offering a full range of nail services, from manicures and pedicures to different types of enhancements
- Brilliant standards of customer service from reception staff to therapists
- Knowledgeable, well-trained and professional staff
- A point of difference from the opposition
- Leading the nail industry forward with innovative ideas
- Pro-active marketing
- Superb window displays and/or internal displays of homecare retail products
- Flexible, innovative and forward-looking buying
- Training that is second to none
What to include
- Fill out the downloadable entry form
- Include your typed executive summary of no more than 500 words on why you should win, detailing your approach and your achievements from December 2007 to October 2008, when your business was established, what sets you apart from your competitors, customer profile and number of staff
- Include professional photographs of the interior and exterior of your salon, along with any relevant marketing material, such as advertisements and promotions
- Pictures of your nail clients' hands where relevant
- Testimonials from three clients